A reason to watch.
We define the audience and the job the film needs to do, then look for real events and observations around your brand. I develop those starting points into a comic premise and script for approval before production begins.
Independent director · Brands & agencies
Cinematic comedy.
For your brand.
A product worth talking about.
A story worth watching.
I develop, write and direct films and recurring series that put your brand at the heart of the story. Character, humour and ambitious worlds, brought to life through AI production.
From a first film to an ongoing series.
Based in Belgrade. Working in English and Serbian.
Concept & scriptDirection & AI productionFilms & recurring series
Selected work · CRUST, Belgrade
One brand.
A world of stories.
A pizza bar becomes the subject of international envy. Different characters, different settings, the same comic obsession: why is everyone talking about pizza in Belgrade?
Inspired by true events. Exaggerated for comedy.
The latest films
English-subtitled versions · Sound onThe French Chef
A celebrated chef has a full kitchen under control. His mother choosing pizza in Belgrade over his cooking is another matter.
The Royal Dinner
Pizza from Belgrade disrupts a very formal banquet. Then the king makes his own arrangements.
Watch the four earlier films
Naples
Two Neapolitans question the flour, the water and the oven. How can the pizza everyone is talking about be in Belgrade?
The Gulf
A palace, an offended sheikh and one question he cannot let go: pizza from Serbia?
Istanbul
A couple debate Belgrade pizza in the back of a cab. Their driver is listening—and would like a table.
China
An intelligence team follows a trail of international visitors to one address in Belgrade. They should have made a reservation.
Real events. A comic retelling.
Every CRUST film starts with a true event. I take that starting point and exaggerate it for comedy, shaping the characters, dialogue and situations into a film. The result is a dramatised story inspired by what happened.
What this shows for your brand
A strong premise can carry more than one film. Each episode brings a new story while keeping the brand, tone and visual identity recognisable.
Concept, writing & direction — Antonio Pavlovski · Production — Storyteller 369 · AI-generated films
What could people obsess over in your world?
Let’s discuss your brandLong-form storytelling · English
How Banks Create Money
Out of Thin Air.
An independent AI documentary exploring money and banking. My first long-form AI project, bringing my economics background together with filmmaking.
▶ Watch the documentary on YouTube ↗
The project
A longer story built with AI-generated images and video, shaped through narration, scene direction and editing to maintain a coherent narrative and pace.
My role
Written, directed and edited by Antonio Pavlovski. An exploration of how emerging image and video models can serve long-form storytelling.
From brief to film
Start with your audience.
Find the story.
For an independent brand, an established business or an agency team, the starting point is the same: what should the audience notice, feel or do?
Every detail directed.
Characters, performance, setting, sound and edit serve the story. You review the creative direction and agreed production milestones along the way.
A film, or a world to return to.
Launch the first film. If the idea has room to grow, we develop the next episodes around a shared style and a release plan.
Ways to work together
Start with one.
Build from there.
A first film, a complete campaign or an ongoing creative partnership. Scope and production fee are agreed before work begins.
A focused starting point
The Pilot
One 15–30-second film. Concept, script, a guide to the world and characters, production, colour grade and delivery in 9:16, 1:1 and 16:9.
from €2,900per film
Discuss a pilot Develop a new campaign
The Series
Four films in one world. A shared creative premise, a new story in every episode and an agreed release schedule.
from €9,500per campaign
Discuss a series Continue an established series
Standing Room
Ongoing production for regular releases within an established format. Six to twelve films a month, plus cutdowns and platform versions, with complexity and scope agreed in advance.
from €4,500per month
Discuss ongoing work Tell a longer story
Brand Film
A 60–180-second film for a launch, a brand story or a campaign that needs more room. Developed around one clear idea.
from €8,000per film
Discuss a brand film Starting prices are production fees. Usage rights are quoted separately by term, territory and exclusivity. Final scope, formats, revisions and schedule are agreed in the proposal. Agency white-label collaboration is available.
The director
New tools.
A filmmaker’s eye.
I’m Antonio Pavlovski. Before making AI-generated brand films, I spent fifteen years directing music videos.
That experience shapes the work: the performance that sells a joke, the cut that gives it timing, the detail that makes a world feel convincing. I bring concept, writing and direction together, so the idea carries through to the finished film.
Belgrade, Serbia · Storyteller 369 DOO
Selected music-video directing credits
Before we talk
A few practical things.
Can we start with a single film?
Yes. The Pilot is designed as a first project. We can develop a series later, once there is a clear reason to make the next episode.
Do you work with agencies?
Yes. I can develop the creative approach with your team or work from an existing brief. We agree roles, review stages and delivery requirements at the start. White-label collaboration is available.
Is all the work AI-generated?
The featured CRUST films use AI production. The music-video credits show my earlier directing work. For a new project, we discuss the approach that best fits the story, product and intended use.
What do you need to quote a project?
Your brand or product, the audience, the purpose of the film, where it will run and your deadline. A budget range is useful. You do not need a finished script or a fully formed idea.
Your next film starts here
Tell me about
your brand.
What are you launching, changing or trying to make people care about? Share the essentials and we can discuss the right scope.
hello@antoniopavlovski.comPrefer a simple email? Send your brief directly.
Working with brands, agencies and in-house teams.
A few details to get us started
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